music video analysis

I think during this music video there is a lot of high key lighting, and this is what I would also like to portray throughout my music video. I have chosen to analyse this music video because I feel that it is also a dance video which I will be making. I can take a few ideas from this video, and incorporated it into my own. There is of costume and location changes in this music video, but I feel that my music video will be in one location and in the same costumes for my dancers for a theme of consistency. I think this will be effective for our target audiences to be able to recognize our music video easily, and I think the high key lighting will draw attention when viewing the video. This music video has a range of camera angles and fast cutting, which is a convention for a dance music video, and what a viewer would expect to see. There has been many medium and long shots whilst the dancing scenes, and a few close ups of the main person in the video. I think the close ups are used to let the viewers recognize her importance, and that she is the main character to be focusing on. In some scenes there are low key lighting and this is in contrast with the type of song the video was made for, I think this was done fro effect. Panning movement is used to show of the main characters body and this has an effect on the viewer to make them keep watching. Something that this video had which made it more attractive was interactive background images, and this makes the music video better.